by Matt Weik
There’s no rejecting that our lives have been easier with the advent of the internet. people email each other rather than choosing up the phone. We send Camiseta FC Porto text messages to neighbors instead of knocking on their front door as well as speaking to them. In essence, innovation as well as the Web have rewired us to ended up being lazy. That being said, if a brand wishes to differentiate themselves from their competition, they should think about some old institution tactics as well as introduce a personal touch to their advertising as well as client retention strategy.
Do You own a Pen as well as Paper?
To this day, the things that mean the most to me are a handwritten letter from vendors as well as clients. It’s not commonly I get say thanks to you’s in this fashion however when I do, they make a lasting impression. It’s so simple to type out an email as well as terminate it off to someone. Or to peck away at your phone to send a text message. however it takes a long time to send out a handwritten letter to someone.
This personal touch can go a long way. as well as the truth that your name as well as signature are on the handwritten letter means even more. businesses have admins who handle much of the paperwork as well as even client retention. They terminate off emails all the time long stating say thanks to you for your purchase, say thanks to you for your support, say thanks to you for utilizing our product/service, etc. sometimes this is even automated from the website checkout as well as a brand is totally hands off.
But what if somebody in the business really took the bit additional time to compose a note as well as mail it out? Yes, that means getting a pen as well as paper, composing your note, getting an envelope, putting the note in it, licking it shut, putting the address on the front of the envelope, putting a stamp on it, as Camiseta Leicester City well as putting it in the mail. Do you keep in mind that process? It seems so dated yet it’s still extremely effective.
In all seriousness, the recipient of that note will definitely feel special that you took the time to really send them a handwritten note. It’s an old institution type of communication however has a personal touch to it. When you get emails from brands today there is no personal touch. You can produce say thanks to you templates, utilize mail merge, as well as blast out the exact same letter (email) to everybody as well as make it appear personalized by just inserting merge fields from an Excel listing that contains the names of the people you are emailing. Or you can utilize websites as well as software application like MailChimp to basically do the exact same thing for you.
From an effectiveness standpoint, the email blast is method more efficient. However, that shouldn’t reject the truth that brands should likewise look to use some kind of personal touch. This might be with a handwritten letter like I mentioned. It might even be with a phone phone call where you can really speak to the person. Personally, I’d suggest utilizing all develops – digital as well as those with a personal touch.
A Phone phone call Can Make You more Money
I feel like I’m providing away all of my tricks here. I most likely should have written a book on this whole topic. Camiseta Montpellier HSC however let’s believe about a phone phone call for just a second as well as exactly how this personal touch can really lead to more sales as well as revenue each year.
When you get on the phone with somebody such as a customer, what do you have the capability to do as compared to an email? You get an instant response. emails can go into spam as well as junk folders. emails can be skimmed over, unanswered, as well as deleted. however a phone phone call where you can get the other person on the line can be extremely productive.
You can ask the client what they like about their purchase. What do they believe of your brand? would there be anything you might do to enhance upon the product or brand? What are their goals? Do they have any type of concerns that you can answer? You get to gain insight as well as comments from the discussion. If they mention a specific goal, you can suggest other products to them as well as even upsell them right there over the phone. however overall, it’s a personal touch with one more human being versus being digital.
Have you ever noticed that it’s easier to close a sale when you’re really speaking to the person on the phone or in person rather than trying to secure an account with email? It’s that personal touch that people enjoy.
Include a Sample
Supplement business like to provide out thousands as well as countless samples at shows. Yet, many make it extremely difficult to try their products any type of other time. Here’s an concept to integrate the personal touch of sending a handwritten note to a customer. When you are composing yournote, put in there that you appreciate their support as well as if they enjoy their purchase, this sample may be of rate of interest to them. explain the reasons why they would utilize the product (sample) as well as that you motivate them to try it for themselves as well as see what they think.
Again, it’s a personal touch that you’re taking time out of your day to make them feel like you’re paying interest to them as well as appreciate their business. They will most definitely like the truth that you composed the letter/note however the free sample can introduce them to one more product that you offer which they might add to their next purchase. It makes sense, right?
I motivate you to try something different this year with your business. look to add a personal touch that will differentiate you from everybody else out there. A personal touch can go a long method as well as assist produce brand loyalty in the long-term. Don’t believe me? try it as well as see what happens. If I’m wrong, email as well as tell me it didn’t work in your instance. I’d like to hear your feedback.